Wednesday 16 June 2010

Is that an Airport?

Our luggage spread is now printed in the Next preview catalogue :-) If you're from Nottingham you might recognise the location we used... it was the Nottingham National ice centre. The large glass windows certainly gave us the airport look we were after, our model Jane was lovely and very professional (even with the occasional shouts from cars stopping at the lights!) The collection of camera equipment, lighting and stylists certainly got a lot of attention from people walking by. We had a very productive morning shooting to produce three different luggage shots for the spread. All the other product photos were taken in our studio, including cases and bags for the internet (some products were internet only and didn't feature in the catalogue). The graphic design was also done in-house, using the luggage stamp symbol as a decorative graphic with light coloured blocks to link the body copy to the images. Some photo-editing was involved to erase advertising posters off the building, to produce these clean, air port like images. Our thanks to the National Ice Centre for allowing us to use their building grounds for our shoot
:-)

Tuesday 8 June 2010

Next preview catalogue out now!!

We can finally reveal our photography and graphics work for Next :-) The nursery section features in the Next directory Autumn/Winter, the preview catalogue is available now. We constructed detailed room sets to create cosy, lived in nurseries with lots of cute elements to really bring them to life :-) Our little models were mini stars and performed very well for our photographers. We always enjoy working with Next :-) The graphic design for each spread was also done in-house, careful consideration was given to each element to create clear layouts for the browsing customer. Mixing small illustrations, playful type and pastel colour blocks we created clear divisions between different ranges. Our Photographers and stylists worked very hard to create these beautiful sets and captured them perfectly.

Monday 7 June 2010

Get The Look ;-)

For Dunelm Mill we produced a range of images for their 'Get The Look' promotion. 3 different sets were created: a dining room, bedroom and living space. Product placement was very important in this brief, the perfect set design was created using selected Dunelm products. The Vanishing Point team took on this challenge to create a collection of high quality images. The 'Get The Look' promotion was a success, and large posters of our images were displayed in Dunelm Mill stores all over the UK depicting the latest products in
achievable interior designs.



A touch of French Chic

Here at vanishing point we've been busy bees over the last few months working on lots of photography and graphic design projects with new and returning clients. Back in February we were given the opportunity of working with Dorma. Our photography was used for advertising within the Times newpaper, which all the team were very happy to see :-) We created 3 different bedroom sets which were styled and edited to create stunning images. Inspirations were taken from airy, French chic for the Hermione range, and bold lines with a masculine feel for the Harvana bedlinen. We enjoyed working with the Dorma team, and it was great to see our images in print.