Wednesday 24 February 2010

Brochure Design Posted by: Alice

We designed a 36 page brochure for Covercraft Upholstery which went to print in January, the client was very happy with the results. The upholstery company in long Eaton had previously relied on single-sided leaflets and now they're benefiting from a brand new brochure showing all their ranges, sizes and information. Covercraft recently exhibited at Birmingham interiors 2010 and the brochure was well received by potential customers.

The new furniture ranges for this brochure were taken by our Photography team. The layout of the brochure was designed in-house, mixing traditional and modern styles. We use a very reliable local printing company for all our work, colour and stock quality are very important. We will look forward to designing Covercraft's brochure for next year :-) visit their website to see the high quality furniture they offer, they also have a showroom in Long Eaton you can visit. below are some pages from the brochure.








Monday 22 February 2010

Living It Up Photo Shoot Posted by: Alice

Our Photo shoot back in January for Living it up went really well. We created the perfect garden environment inside our studio. The challenge for most summer furniture industries is getting the perfect photographs of their product in the winter months (preparation for brochures and advertising is always done months in advance). Our challenge here at vanishing Point was to create a set in our studio that appeared to be outdoors. Our large windows are perfect for making the most of every bit of sunlight (even in winter) our expert photographers knew exactly what lighting to use for the perfect sun-baked appearance. the set was designed, then constructed and then propped with beautiful plants and green foliage. Our creative director lead the project from design to creation, all styling was done in-house and we're very proud of the results. living it up have now added the photographs to their website, so i can finally reveal what we were up to in January :-) We really enjoyed working with Living it Up and hope to work with them again in the future. visit their website to see all their stylish outdoor furniture. Here are some of our favourite photos...